4) Who would be the audience for your media product?

We talked about our audience and we decided that our ideal age to see the film would be 16-21, but that the most powerful horror films were often 18+ in the cinema.
Our target age is due to the fact that teenagers are likely to be more interested in films such as this. Films like [REC] and 28 Days Later are of a genre that has evolved dramatically in the last 20 or so years due to advances in technology and social changes. Thus, our film would appeal most to teenagers. Some research I found [here] shows that horror is more popular among 13-25 year-olds and age groups after that have a shrinking number.
After some research, we concluded that our target audience is primarily male, as men are more likely to go and see a horror film, particularly a zombie-horror.